10 Persuasive Triggers to Plug into your AD.
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1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product. Putting an image of how much they could be admired in your prospects mind will enable them to picture themselves after they use your product.
2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them. Exploit the herd mentality and give prospects somewhere they can hang out with like minded others.
3. Most people want a clean environment. Tell your prospects that you’ll donate a percentage of your profits to help clean the environment. This shows you can about the world around you and as such would care about them, it builds trust.
4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product. People will feel like they have been rewarded for the purchase.
5. Most people need or want new information to absorb. Give your customers a free ebook or tip sheet when they purchase your product. Getting something extra on top that will also give them an extra advantage will let your customers know you over deliver.
6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they will avoid or end if they buy your product. Ending someone?s pain or suffering is a powerful benefit to people.
7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain, if they purchase your product. Again your appealing to basic instincts here, if not ending pain then supplying pleasure gets right to the emotional parts of the brain.
8. Most people don’t want to miss out on a major opportunity that they could regret in the future. Tell your prospects you’ll be raising the price shortly. Most people don?t want to miss a bargain so will be inclined to purchase now rather than have longer to think about it.
9. Most people want to have good health and live longer. Give your prospects free coupons to a fitness club when they buy your product. Conjuring up an image of how much better someone could look and how it may not cost them anything, at least at the beginning, will also make them see your product as better and able to improve there lives.
10. Most people want to belong to something or a select group. Give your prospects a free member- ship into your club when they buy your product. Again making your prospects feel they are part of something that?s exclusive. Something others may not have will make them feel special and privy to secret inside knowledge.
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