For a complete step by step online copywriting course by Bob Serling go to www.copywritingtip.com, a simple 32 step program will have you writing million dollar advertising and sales letters. This easy and fast home study course will open the door to freelance writing jobs as a copy writer and improve your sales copy and marketing copywriting skills.
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. This will make the letter seem more personal and direct to the direct to the reader.
2. Publish a list of famous and respected customers who have bought from you on your copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. A testimonial from well known faces adds credibility.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product. This makes it easy for the reader to visualize how your product can help them as well.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. Again this builds credibility and trust.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product. This shows how much extra the user will get in value by purchasing from you rather than someone else.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product. This can lead the reader to the close to action and especially if the last few questions have yes answers to them they will carry on and follow the call to action by answering yes in there minds to purchase.
Present the negative first, follow with positive yes answered questions and then ask for them to take action.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
More free marketing copywriting course tips are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.
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