Adsense Dead or Alive?

Adsense Dead or Alive?
Author : Kimberly Wallace

Adsense Secrets, Secrets Money, Seo tips

Over the past few months there has been a lot said about the DEATH of

Adsense. Just like has been the fate prophesized for email marketing, Adwords,

ebook marketing, and almost all methods of online business, the death of

Adsense is a controversy generating fallacy. In actuality Adsense is more ALIVE

than it has ever been, and you need to be very aware of this.

There were many reasons and theories behind this supposed ‘death’.

One theory behind the “Death of Adsense” was that because the Google

Adwords system is changing and less people are opting to advertise on Google’s

‘Content Network’ and the advertisers that do so are being subject to higher

competition forcing them out of many markets, that Adsense publishers would

eventually go out of business. It was a reaction to a momentary change in

thought amongst advertisers with Adwords and publishers of Adsense websites.

While there has been changes in Google’s systems that have made it more

difficult to be competitive as an Adwords advertiser, it is certainly not to an extent

that will lead to any kind of phasing out of Adsense publishing. Adsense and

Adwords are billion dollar revenue generators for Google and every time

something happens that causes users to be forced away from using these

systems, Google will surely implement methods or policies that will cause more

users to begin using them to counteract the effect and maintain and grow their

company.

The argument was also made that with click fraud becoming so rampant that

Adwords advertisers would be spending less on their advertising efforts and

having more fraudulent click money being returned to them by Google that

Adsense publishers would also be losing revenue and hence be forced out of the

game. Again this doesn’t at all mean that Adsense is going to die in any way,

rather it means that the game will continue to change and advertisers will be

forced to improve their methods and systems to keep ROI’s high just as Adsense

publishers will need to adapt their business models to keep their activities

profitable.

In a way I feel silly even addressing these arguments because the cries of ‘death

of Adsense’ weren’t ever designed to hold any logic in the first place but rather to

cause a stir on the web for the sake of building email lists that could be sold on

those people’s NEW Adsense methods. It was a great and effective strategy and

those guys made a lot of money but the point of this explanation is to make you

certain that Adsense is NOT dead.

Some of the web’s biggest authorities are being monetized by Adsense because

its contextual targeting abilities are still far beyond that of any other web

advertising system. Adsense is everywhere we look nowadays and it’s only

growing in popularity.

There is no doubt Adsense WILL change, just like everything on the internet and

everything in the world. It just means as a hopeful Adsense and Web business

owner you have to be diligent enough to keep up with the changes of the game

and be flexible enough to adjust your approach as those changes occur.