==| Amazing Secrets Of A Free Traffic Generation MASTER |==

by: Willie Crawford Copyright 2004 Willie Crawford

Without traffic to your website, you're not going to make any money in your online business (unless you're able to tap into someone else's traffic).

For many websites... especially new sites, one of the fastest, surest ways to drive traffic to the site is pay per click search engines. The RISK in using pay per clicks is that you don't know how well that traffic is going to convert before you've paid for it. You can adjust your webpages and your pay per click listing fairly quickly, but today I want to share with you two of my MAJOR free traffic generation methods.

The most powerful weapon I've used in my marketing arsenal lately is actually... blogging. A blog is simply an on-line diary or weblog. Since they are usually updated frequently, the search engines love them and visit them often.

The way that I use my blogs is that when I make a post, I include a link to a site or webpage that I want spidered by the search engines. Google actually visits my blogs daily, and takes snapshots of everything there, and follows links from the pages, and takes snapshots of those pages! So, I make minor changes to pages that I want to get ranked higher, and then I "help" Google to find those updated pages. It's a simple, ethical, and very powerful method.

I'm fairly new at blogging, but I'm quickly getting the hang of it. Most of what I know about blogging I learned from a course by my friend Paul Short. The course is called RSS Exposed. I recommend you get a copy of Paul's course today and set aside 2 hours to digest it. Get it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=109478

Paul is like me... he's very busy, and doesn't have time for fluff. So his course is under 100 pages, and it's all "stuff" that you can read and then immediately implement.

Does this stuff work thought. My friend Stephen Pierce taught me that NOTHING is more powerful than concrete PROOF. So let's look at how I rank for a few keywords that I'm focusing on right now. I'll show you with a few of the more than 100 niches that I have top 10.... often top 3 rankings for. I know that showing you these examples may attract the attention of potential and existing competitors, so I won't show you the most lucrative ones :-)

Readers who know me, know that my real online success started with a simple soul food or southern cookbook! That one cookbook still generates a very nice six-figure income! This season of the year, I know that people are on-line searching for holiday recipes and also gift-giving ideas. My logs show me how my market finds me... keywords and sources. They show that for the cookbook, most find my site through Google, with MSN being a distant second. Here's how I ranked for a few cooking related terms (as of November 21st, 2004):

Soul Food Recipes - #2 out of 1,220,000
Soul Food - #3 out of 8,840,000
Soul Food Cookbook - #2 out of 273,000
Deep Fried Turkey Recipe - #3 out of 257,000
Deep Fried Turkey Recipes - #4 out of 302,000
Sweet Potato Pie - #2 out of 614,000
Sweet Potato Pie Recipe #2 out of 394,000
Fried Chicken Recipe - #2 out of 861,000
Fried Chicken Recipes - #2 out of 1,160,000
Southern Fried Chicken - #2 out of 436,000
Deep Fried Turkey - #14 out of 330,000
Pound Cake Recipe - #2 out of 547,000
Macaroni And Cheese Recipe - #1 out of 207,000
Collard Green Recipe - #4 out of 21,200
Southern Recipes - # 15 out of 4,970,000
... I guess I need to work on that last listing :-)

One of my other markets is "Internet Marketing," and those looking to start or improve upon an online or home-based business. How do I rank there? Here are a few of the thousands of terms that bring me in free search engine traffic (again based upon my website logs):

Internet Marketing 101 - # 1 out of 5,550,000
Internet Marketing Course - #2 out of 10,600,000
Free Internet Marketing Course - #2 out of 11,800,000
Free Internet Marketing Lessons - #2 out of 2,810,000
Homebased Business - #9 out of 1,930,000
Homebased Business Course - #1 out of 522,000
Free Homebased Business Course - #1 out of 483,000

For those of you without your own product, let's see how I do with products I have reprint rights to. One is a web copywriting course by Bob Serling called Power Copywriting For The Internet. When someone is searching for that course they search on very specific terms... but... since their search is so specific, a higher percentage of them will buy when they get to my website. This is a more niche market, but some of my rankings are:

Internet Copywriter + Bob Serling - #1 out of 985
Web Copywriting + Bob Serling - # 7 out of 918
Web Copywriting Course + Bob Serling - #5 out of 16,400
Power Copywriting For The Internet - #2 out of 128,000

Another product that I have reprint rights to is an excellent course on how to increase your website, and advertising, conversion rates. It's called, "Small Changes - Big Profits." Here's my ranking on keywords customers have recently used to find (and buy) this product:

Increase Website Conversion - #6 out of 2,480,000
How to Increase Website Conversion - # 6 our of 2,490,000
Note that when you enter that last phrases, Google tells you that "how to" is a very common phrase and therefore not included in the search. However, notice that Google found an additional 10,000 pages when I gave it that expression. Ok, so I'm confused too :-)

My second most powerful weapon right now is that I write lots of ezine articles... like this one. Since 1998, I would estimate that I've written over 300. Those articles are a very powerful way of getting one-way links to my site. Those articles are a powerful way for people with specific problems or interest to find my sites.

Here's a simple example of how powerful articles can be. I know for a fact that the majority of people in network marketing aren't doing that great. I also know why. The proof that I know what they are doing wrong, and how to correct it, is provided by the fact that I was recently the #2 producing representative in a major network marketing company for 2 consecutive months. The only reason I wasn't #2 longer is that I've only been with the company a little over 4 month, and that in my fourth month, I was the #1 top producing rep in the entire company!

Recognizing what many network marketers are doing wrong... especially those that market over the internet, I wrote an article on the topic. This article targeted those who wanted to know why their network marketing is failing. So if you go to Google and enter...

"Network Marketing Failing" without the quotation marks, you'll see that the returns for webpages featuring my article take up the entire first page. If a person were to type in the statement "My Network Marketing Is Failing" my page ranks #1 out of 312,000. Do people search on these terms? Not as many as search on more competitive terms, but why not go after easier terms... why not go after "the low-hanging fruit."

People do visit my sites after reading the hundreds of articles that I've written, and they do make purchases and join my network marketing team. That's proof that writing and properly using articles is a very powerful traffic generation technique. I have lots of resources on how to properly do this inside my private membership site. If you're not a member, you should join today. Inside the site you'll find lots more solid, usable information like you just gotten in this article.

I've just shared with you two of my most powerful free traffic generation methods. I actually know HUNDREDS but only use a handful. I believe that it's better to get really good at using a few rather than tinkering with (but never mastering) many. You need to do your research and find the techniques that work best for you.

If you'd like a really comprehensive course on website traffic and sales generation methods, I recommend John Reese's Traffic Secrets Course. Check out John's course to learn a ton of ways to outflank your competition at:
http://www.profitautomation.com/app/adtrack.asp?AdID=110203
It's 14 DVD's, so realize that it will throw a LOT of information at you. Make sure that you pick just a few techniques he covers, and then put them into immediate action rather than letting the sheer volume of information overwhelm you.

As I've demonstrated, being a master at generating free, responsive traffic doesn't have to be complicated or even difficult :-)

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==| How do I drive traffic to a brand new website? |==

by: Richard Grady Copyright 2005 Richard Grady

Every single day, more and more people upload brand new websites to the Internet. I don't have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!)

The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter:

'How can you generate traffic to a brand new website?'

Of course, there are a number of different answers to this question and what I would do myself is probably very different to what a completely new Internet entrepreneur would do. The reason I say this is that the first thing I do when launching a new site is make use of my existing website traffic by advertising the new site on my other established sites. In addition, I have the luxury of a large mailing list which I can use to drive traffic to the new site.

I appreciate that anyone starting out in online business won't have these options open to them (and in fairness, neither did I when I first started), so let's look at things from the beginning. Day one of your first website.....

It is a fact that the quickest and probably most effective way of bringing targeted traffic to your website is by paying for it. Now before you rush off and sink $50 into one of those '50,000 hits for $50' schemes, DON'T, this isn't what I mean. Those schemes are largely a complete waste of money. Even if you get the traffic that you are promised (as opposed to some software script visiting your site and pretending to be a visitor), it will not be targeted and therefore there is a very low chance that the traffic will generate sales. When I talk about buying traffic, I mean by using the pay- per-click services offered by most of the big search engines.

You probably already know the sort of thing I mean - for example, Google Adwords. Pretty much any search on Google will display a list of adverts down the right-hand side of the page and these are all paid adverts. Every time you click on one of them, the advertiser pays Google a fixed amount which could be anything from 5 cents upwards (depending upon how competitive the keyword is).

Pay-per-click allows you to be very selective about which keywords your advert is shown for and this allows you to target your advertising perfectly. Other big names in the pay-per-click market include Overture, Espotting and Findwhat.

Now, before you all start emailing me and saying that you already knew about PPC let me just say that I am well aware that people know about it. The problem (as I see it), is that people aren't using this type of service because of the fact that they don't want to spend any money on advertising. That's all well and good but the fact is that the Internet is getting more and more competitive each day and the chances of you building a successful website business from scratch without investing any money are tiny to say the least.
drive traffic
If you want to attract a decent level of traffic to a brand new website in a short period of time, it is almost a necessity that you use pay-per-click on one of the main search engines. If you don't, then the growth of your traffic levels will be painfully slow and inconsistent at best.

When I launched my very first websites I invested heavily in pay-per-click advertising. At one point, I was spending over $6000 a month on Google Adwords alone!!! Seriously I really was spending that much money. It was a constant battle to tweak the website sales copy and continue to test the advertisement text just to make sure that my sales were covering the advertising payments each month. At the time I was probably just about breaking even but buying traffic in this quantity meant that I was able to fine-tune my sales pages and start to build up a list of mailing list subscribers.

Once you have got to the stage where you know your sales pages are converting visitors into buyers, then you can start to gear up with other methods of getting traffic to your site - writing articles, linking strategies, viral methods (ebooks etc), using your eBay 'About Me' page, using your link as a signature when you post on forums etc. All of these methods will win you traffic (and in most cases it will be completely free) but it will take time for the traffic to build to a worthwhile level. If you rely solely on free traffic, you really will be building your business one hit at a time.

Of course, once the free methods of gaining traffic start to pay off, you can begin to wind down your paid methods, though you may not want to - after all, if you are earning more in sales than you are paying for your pay-per-click traffic, why stop it?

As your portfolio of websites grows, you will also be able to share the traffic around a bit by linking to your own sites and of course, if you are capturing your visitors email addresses, you will be building a mailing list of people interested in the products you are offering.

Like I say, I appreciate that the above may not be the ground-breaking secret that you were hoping for but as with so many things online, there really is no secret. Achieving success is simply about taking action and whilst you can succeed online by spending very little money, the chances are that you will succeed a lot quicker by making a bit of an investment. You don't have to be spending thousands of dollars a month as I was but any new business owner should be prepared to invest a few hundred dollars a month in order to get things off the ground....

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==| How To Find The Top Keywords Relating To Your Theme |==

by: Jeff Schuman


Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website?

Let's say you have a website built around the theme of music downloads. Here are 2 easy ways to get a list of keywords you can use to build your home page and then build more pages around each specific word.

1. Do a search by typing in music downloads here:
http://www.pixelfast.com/overture

As of November 2004 the keyword phrase" music downloads was searched 1,068,310 times. We can also see that "free music downloads" was searched 1,169,992 times.

As you look down the list you will find all kinds of combinations of keyword phrases with the words "music downloads" included in them.

You can build specifc web pages centered around each keyword phrase. You will find that lesser searched keywords have less competition and therefore will be easier for you to make it to the top of a search engine and generate free traffic.

For example the keyword phrase " free mp3 music download" was searched 22,360 times. This would be a great keyword phrase to target in comparison to the more generic phrase "music downloads."

2. Take a look at what people are willing to pay for a keyword here:

http://www.team-schuman.com/7searchkeywordtool

When typing in "music download" it brings up the keyword, number of searches, and the top 5 bids. It also brings up a complete list of possible keyword phrases and what people are paying for them. You can use this information to find affiliate products relating to each specific keyword phrase and then build additional web pages relating to each specific one. You can add these keywords to your home page and then join 7Search as an affiliate and add pay per click text to your pages.

Then get paid by 7Search when someone clicks on an ad relating to that keyword. I do this to generate hundreds and thousands of dollars each month. It is a great way to make some money on your site for generating traffic to it. Here are examples on 2 of my websites. You will see the text ads for the Top 10 websites at the top of each page.

http://www.team-schuman.com

http://www.sites-plus.com

If you are looking for top keywords being searched in a broad range of categories then subscribe to the "Keyword Report" here:
http://www.team-schuman.com/wordtracker

Click on the link for Keyword Report and you will receive the top 500 keywords people are searching for delivered to you by email every week. Then use the Overture and 7Search keyword tools to find more specific keywords you can build websites and web pages around. This is a great strategy and a great way to get started making money with your own theme website and web pages around that theme.

Remember this simple point. People go to the internet to find information. They will type in all kinds of keyword phrases and variations of those keywords. The more web pages you can build targeting those specific keywords the better off you will be when it comes to increasing your website traffic and making more money online.

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==| Need more traffic to your website? Three sites that will increase your traffic for free! |==

by: Sher Holloway



What good is a website if no one visits? And how do you get traffic to your website without spending a fortune? Getting visitors to your website doesn't have to be hard and you don't have to spend hundreds of dollars to find out how to get more traffic. It just involves some common sense.

What do you do when someone wants to visit your house, but doesn't know where it is? You give them directions to find it. The same applies to your website. You've got to tell potential visitors how to find it. The more people you tell, the more people you will have visit.

Below are three places that can increase your website traffic for free. All you have to do is put some elbow grease into it and these websites can help serve as the map to your site.

1. DMOZ. http://www.dmoz.org: If this isn't your first website, I don't have to tell you how important it is to be listed in DMOZ. But just in case this is your first trip around the net, you HAVE to be listed in DMOZ. Why? The short version is because a listing with them will ensure listings with others. Go there right now and spend some time looking for the perfect category for your site. Once you've found it, click on "suggest URL" and enter your information. DMOZ is selective, so be sure your website is in tip top shape first.

2. Family-Content: http://www.Family-Content.com. The owner of Family Content, Donna Schwartz Mills, is providing a wonderful service to webmasters. Essentially you write a short article on any subject about which you have some knowledge. Whether it's how to wax a mustache or how to bake bread or how to make a million dollars, everyone has something to write. Spell check your article, check for errors in grammar and most importantly, add a resource box at the end. Once you submit your article to Family Content other webmasters are allowed to use your content for free in their websites or ezines so long as they keep your resource box intact. Every person that reads your article... and that can amount to A LOT...will also have the opportunity to visit your website. Not sure what a resource box is? You'll see mine at the end of this article.

3. The Business Owner's Idea Cafe: http://www.IdeaCafe.com.

This is one of the best sites for small business owners and people who hope to someday be small business owners on the net. They've been mentioned in everything from The Wall Street Journal to Business Week to USA Today. The Business Owner's Idea Cafe can help you increase traffic to your site for free in two ways.

First of all, they have a vast message board of sorts that covers a variety of topics. Search the boards, called Cyberschmooz, to find a topic to which you have something to contribute. Write a well thought out reply and as you should already be in the practice of doing whenever you post to any message board, add a link to your website after your name.

If you've been in business over six months, you should also submit your "biz profile" in their "Biz Celebrities" section. If you're accepted, your website will be prominently displayed on the front page of their site along with a story about you and what you do. It's not easy to get listed and for goodness sake, don't try to submit your business the very first time you visit their site. But, once you've become familiar with who they are, what they do and what they are looking for, you have a shot.

There you have it. Three places you can visit on the Internet that can dramatically increase the traffic to your website completely free. You can start right now and before you know it, you'll see a jump in the number of visitors to your website. What are you waiting for? Get busy!




About the author:
Be sure and visit http://www.MomAndHerVisit http://www.MomAndHerMoney.comtoday for lots more free information about working from home."Make more, spend less, be happy!"

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==| The 3 Best Website Traffic Sources |==

by: Jim Edwards Copyright 2005 Jim Edwards

Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.

This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.

Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.

However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.

Fact: "Good Traffic" equals "Targeted Traffic!"

That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.

Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.

To my knowledge, only three ways exist to get a link to your site: buy it, "voodoo" it, or grow it.

** Buy Links**

Buying links actually rates the fastest way to get traffic to your website.

You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.

You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.

** Linking "VoodDoo" **

Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.

You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.

Depending on the intensity of competition in a specific market and the fact that search engines change their rules frequently, pursuing search engine links this way can quickly turn into the online equivalent of Alice chasing the rabbit down the hole.


** Grow Links **

I personally prefer this method to get links to my websites: growing them.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site which targets the same audience as your site.

You can manage this process manually or use one of the many software packages that will mange the process for you.

A search on Google.com for "reciprocal link manager software" yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website.

The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

~ Blogs - Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.

The links in these articles can point directly back to your website.

~ Article Directories - Article directories such as IdeaMarketers.com abound online.

They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers searching for content.

~ OPS (Other People's Sites) - Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.

Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

~ Ezines - By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."

Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.

Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.


About the author:
Jim Edwards is a syndicated newspaper columnist and co-author of an amazing program that teaches you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... without spending a dime on advertising!http://www.turnwordsintotraffic.com

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==|What Should You Know About Search Engines and Pay-Per-Click? |==

Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!

The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a "bid for position" basis. Simply stated, you "bid" a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase "pay per click" recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.

With pay-per-click search engines, your ability to bid high can dramatically impact your website's search engine ranking when the search results display website domain names or URL's for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click "bid" until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.

In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or "clicks" your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100 Pay per click

Let's do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for "pay per click." First, let’s assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.

From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

Let’s summarize the pros and cons of pay-per-click marketing:

Pros

* Improves your website’s ranking and traffic quickly.
* Tests the marketability of your product or service swiftly.
* Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.
* Identifies which keyword phrases will provide the best conversion rate rapidly.
* Provides complete control of the search engine campaign, both position and cost.

Cons

* Cost

Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, "There is no such thing as a free lunch." Or, it’s like the old commercial, "You can pay me now or you can pay me later." The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.


...more>>>

About the author:
Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. His clients’ websites promote products such as window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and much more. To learn more, visit http://www.thepayperclickmarketer.com/and enroll in our free e-course.

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==| Traffic Exchange Sites |==

by: Bryan Quinn


Traffic Exchange Sites are websites where you get page views of your own site in exchange for visiting others. Many such sites are available. However, choosing the right one or a combination of them can be a very time consuming process.

Basically there are two types. Manual surfing and Auto surfing. Some Traffic exchanges cater for Manual surfing only, some cater for Auto surfing only and some cater for both.

Manual surfing - This requires your input by clicking a button after a specified time period, generally 15, 20 or 30 seconds, although there are a few other variations. With manual surfing, the surfer is expected to view each site. However, with most exchange sites, it is possible to minimize or resize the windows. This defeats the purpose because it allows multiple sessions to be run simultaneously. On the better exchange sites, security measures are often used to deter this. These are normally random prompts that require user input. For example, after x number of page views, you may be required to enter a code, select a color or image or perform some other variation of this.

Auto surfing - This requires no input. However in reality, your input may be required because of popup or frame breakers. Some traffic exchange sites require that the pages run are maximized and although you can minimize the page yourself, it will automatically maximize at the next refresh. You will also find that with some exchange sites, pages will run on top whereas with others, pages will run quite happily underneath, allowing you to do what ever you like without ever viewing the page content.

Both manual and auto surfing will bring traffic to your website, but there is a much greater likelihood of your web pages being actually seen with manual surfing.

Credits - As well as surfing, credits are usually acquired for subscribing, for referrals and for any winnings associated with exchange site lotteries, games or competitions. These credits can then be used to increase the traffic to your site. Some exchange sites will also allow you to sell your credits to other members.

Free or Paid - The majority of Traffic Exchanges offer a paid option. This option may give you a better surf ratio, bonus credits, money for referrals or other benefits. Before paying however, it is important that you test how targeted the traffic is that you receive. There's no point in paying for extra traffic if it doesn't generate any more income for you. Web Site Traffic Monitoring

Click for Credits or Buy Credits - Is it worth buying credits?
This can depend on a number of reasons. The two main ones are time and money.

Let’s take an example
At the time of writing the cost of 2000 credits for free members of a well known Traffic Exchange Site was $40. This works out at $0.02 a click. For pro members the same $40 bought 2200 credits.

With the number of clicks limited to 250 per day and page views of 20 seconds this means that in theory it will take you 250 X 20 = 5000 sec or 83 minutes 20 seconds to view the 250 pages. However in practice you must allow extra time for clicking the next button, clicking the title of the page you will be viewing and any sites worth looking at.

Since I am a firm believer in practical results, I viewed the 250 pages. It took me 2 hours and 12 minutes to accomplish this. During that time, I accumulated 854 credits. To buy these credits would have cost $17.08 as a free member and approximately $15.53 as a pro member. Allowing for rounding up, this equates to almost 390 credits per hour or $7.80 per hour cash value.

Now ask yourself this. Would you work for $7.80 per hour?

I must emphasize that this is only one example and that other results will differ because of the random allocation of credits. It is shown here only as an example and to give you an idea of the cost implications for one particular traffic exchange site. The cost of credits may differ dramatically for different exchange sites. If you buy or intend to buy credits from a traffic exchange site, you can apply what is shown in the example. There's no need to click on a large number of websites to find out if your exchange site is giving you enough credits for your money. A sample of around 20 sites should give you enough information to produce a rough value-for-money guide.

If you enjoy this sort of thing or want a break from train spotting, you could expand on this. Increase your sample size, increase the number of samples, select a good representation of traffic exchanges and tabulate your results. Choose enough sites and you will be able to create your own league table. There’s a market for everything.

Whether you use traffic exchange sites or not in the quest for more visitors to your site, you should at the very least know what they are and what they do. But don't totally dismiss them. They are part of an expanding market. I recommend that you try at least one traffic exchange site. You could read every book on the subject, but without active participation, you will not be qualified to comment on their worth or suitability. The time taken for a few mouse clicks is a small price to pay. If it works for you, you have learned. If it doesn't work for you, you have learned.


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==| 10 web design tips to get your website noticed by spiders |==

Many web designers do not pay attention in coding structure, the result is no one can find those websites in search engines!. In many cases search engine spiders cannot crawl 100% of those sites, this is because of huge size, html code error, navigation problem due to using scripts. By following these ten tips while designing and developing your website, you can improve your web presence.

1) Table structure: Nested tables can cause the huge page size and it could be problem with download times. Use separate tables wherever possible. Rather than using tables, use CSS to format your page layouts.

2) Page size: small web pages load faster. Make your page size to below 50K, so that search engine spiders can able to crawl your entire website without having any time delay.

3) Frames: Do not use Frames. Some search engines not even supported frames and it could be some display/alignment problem with some browsers. It could also affect while bookmarking a page. Remember, whatever you are trying to accomplish by using frames can usually be done with CSS.

4) Alt tags: Minimize the use of graphics and Flash. If your site having graphics try to explain those by adding ALT text. Since search engine spiders cannot read text within images, you should provide alternative text, so that spiders can understands what they mean.

5) Navigation: Each pages on your website should be easily connected. Use of JavaScript links and image maps may affect spidering your entire site or you should use text links at the bottom of your page to help search engine spiders to navigate each pages. Try to check your web pages in a text only browser and ensure you can easily navigate all the pages from page to page.

6) Title and Meta tags: Add title and Meta tags to each pages in your site and all title tags and Meta tags should be unique.

7) Sitemap: Provide a sitemap that linked from your homepage. It must be essential if your site having dynamic pages, that contains special characters such as ?,%,&,# etc. As these pages are generated automatically, search engines spiders cannot follow these links.

8) HTML codes: Internet explorer can display your page even if any minor errors in the html code, but it could be a major problem with search engine spiders. I recommend validating your html codes through some online tools that available in the net. By getting W3C standards can give your web pages greater visibility in web searches.

9) Cascading Style Sheets: CSS enables you to independently control the structure of your web page. By using CSS, you will get its benefits like smaller file sizes, browser compatibility and search engine friendly.

10) External CSS/JavaScript files: Call all your JavaScript and CSS from external file, so that spiders can easily access your data without causing any error.

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==| 10 web design tips to get your website noticed by spiders |==

Many web designers do not pay attention in coding structure, the result is no one can find those websites in search engines!. In many cases search engine spiders cannot crawl 100% of those sites, this is because of huge size, html code error, navigation problem due to using scripts. By following these ten tips while designing and developing your website, you can improve your web presence.

1) Table structure: Nested tables can cause the huge page size and it could be problem with download times. Use separate tables wherever possible. Rather than using tables, use CSS to format your page layouts.

2) Page size: small web pages load faster. Make your page size to below 50K, so that search engine spiders can able to crawl your entire website without having any time delay.

3) Frames: Do not use Frames. Some search engines not even supported frames and it could be some display/alignment problem with some browsers. It could also affect while bookmarking a page. Remember, whatever you are trying to accomplish by using frames can usually be done with CSS.

4) Alt tags: Minimize the use of graphics and Flash. If your site having graphics try to explain those by adding ALT text. Since search engine spiders cannot read text within images, you should provide alternative text, so that spiders can understands what they mean.

5) Navigation: Each pages on your website should be easily connected. Use of JavaScript links and image maps may affect spidering your entire site or you should use text links at the bottom of your page to help search engine spiders to navigate each pages. Try to check your web pages in a text only browser and ensure you can easily navigate all the pages from page to page.

6) Title and Meta tags: Add title and Meta tags to each pages in your site and all title tags and Meta tags should be unique.

7) Sitemap: Provide a sitemap that linked from your homepage. It must be essential if your site having dynamic pages, that contains special characters such as ?,%,&,# etc. As these pages are generated automatically, search engines spiders cannot follow these links.

8) HTML codes: Internet explorer can display your page even if any minor errors in the html code, but it could be a major problem with search engine spiders. I recommend validating your html codes through some online tools that available in the net. By getting W3C standards can give your web pages greater visibility in web searches.

9) Cascading Style Sheets: CSS enables you to independently control the structure of your web page. By using CSS, you will get its benefits like smaller file sizes, browser compatibility and search engine friendly.

10) External CSS/JavaScript files: Call all your JavaScript and CSS from external file, so that spiders can easily access your data without causing any error.

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==| Directory Submission Strategies |==

1. Research each directory and categories that will fit your domain/sites. Another reason why manual directory submissions are far much better than automatic blasters or auto submissions is that you need to think through very carefully what categories fit your sites. Disregarding this important research about your site will not save you from millions of unrelated commercial messages (spam) done on your email.

Careful research of your site's category will prompt you to write a concise, accurate description that relates to the directory's description.

2. Determine the best description for your web site in each category. Since manual directory submission is one of the core promotions that you can do for your web site, it's better to hint the webmaster or owner of the directory that you mean serious business and that your keywords and descriptions are the fruits of your careful study of your web site.

If the directory doesn't have your desired specific category it's better to suggest it to the owner of the directory rather than be sorry.

3. Make sure your (USP) unique selling proposition is included in your site's description. Your description should be unique even though it resembles description style of other web sites in your targeted directory. So if you're company has specialties in 3 services, mention those 3 specific services in your description. If your site targets a specific audience, include that as well.

4. Write descriptions of varying lengths and keep it in a .txt file for cut-n-paste submissions. Directories are not similar in the number of characters it accepts so better be prepared submitting the ones they approve. Make sure there are no repeat keywords on the description and don't try to "stuff" it with too many unrelated keywords. Remember that your site is a work of "art" in the eyes of the "human" editors of these directories so appeal to them not to the software-backend of their directory.

5. Whenever budget allows, use the paid or premium listings of a directory. Most free listings are often listed very slow like in after 4 weeks and doesn't have any guarantees, remember since most of the search engines measure link popularity in the quickness your site appears in a given high - pr directory so better invest that kind of money long term on the directories rather than be sorry.

6. Verify your site manually by visiting the directory itself to see your listings. If your site is not yet listed in the given amount of time, it's healthy to resubmit it to the directory let's say an ample wait time of 4 weeks is acceptable and does not appear that you are actually "begging" the directory owner. Keep track of your dates of submissions, categories, descriptions, titles and so on. If your site is not yet listed after so much wait time on it, it's better to contact the directory owner to know and for you to act what stuff your site contains that prohibits them from listing it.

7. Always submit your domain name and not a page. This will limit the directory you can submit to, but it's better to have quality visitors rather than so many that will only consume your bandwidth.



About the author:
Human-edited general web directory of quality and spam-free web sites, offering free and paid submission into our directory. 100% SEO Friendly Web Directory.

So the next time you do your daily submissions, prioritise going to http://www.seoreign.com/

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